Use Lookalike Audiences in Meta Ads to Scale Your Campaigns
One of the most powerful features of Meta Ads (Facebook and Instagram) is the ability to use lookalike audiences. When […]
How to Retarget Website Visitors with Paid Ads
Imagine someone visits your website, reads about your service, maybe even adds a product to their cart—but then leaves without
How to Write Better Ad Copy That Converts
How to write better ad copy that converts. In paid traffic, your ad copy is everything, you can have the
How to Test Ads Effectively Without Wasting Budget
Testing is one of the most important parts of being a traffic manager. Without testing, you’re guessing. And in paid
How to Use Google Ads for Local Businesses
If you’re a beginner traffic manager looking to work with small businesses, learning how to run Google Ads for local
How to Handle a Client Whose Ads Aren’t Performing
Every traffic manager eventually faces this challenge: a client’s campaign isn’t delivering the expected results. Maybe leads are expensive, conversions
How to Use UTM Parameters to Track Ad Performance
When running paid traffic campaigns, one of the most valuable things you can do is track exactly where your traffic
How to Use Lead Forms in Meta Ads for More Affordable Leads
If you’re managing paid ads for service providers, coaches, or local businesses, one of the most effective (and beginner-friendly) tools
How to Create a Simple Reporting Dashboard for Clients
As a traffic manager, one of your most valuable assets is how you report results. Clients don’t just want data—they
How to Optimize Landing Pages for Paid Traffic Campaigns
Running great ads is only half the job of a traffic manager. The other half? Making sure the page your